No doubt, the year 2020 has seen the Chief Marketing
Officers of organizations spending more on technology acquisitions to unlock more access to digital marketing tools and platforms to aid reach, achieve more strategic business objectives, as well impact customer experience as part of measures to surmount the emerging challenges caused by the outbreak of COVID-19 pandemic in the Marketing Industry.
Yet many more organizations struggle to know which specific technology or app would be
suitable for their specific business need. The Association of Digital Marketing Professionals in
Nigeria (ADMARP), convener of the annual Digital Marketing Summit, will host the first edition
of the Digital Marketing Virtual Exhibition this December to help marketing professionals and
business executives take more informed decisions on what to spend on for marketing and
advertising technology.
“With the martech and adtech landscape constantly evolving, marketers may be overwhelmed
by which option to choose or understand the different purpose of each platform. Hence,
marketers must be able to ascertain that they are investing in the right marketing or
advertising technology solutions that will facilitate greater growth in their organization,” said
Oti Ukubeyinje, ADMARP President during the press parley to unveil the Virtual Exhibition
plans.
The Digital Marketing Virtual Exhibition, billed to hold on December 12, will ensure that
participants are introduced to different marketing and advertising technology tools and their
functions, how they work and how brands can benefit from adopting them. The six-hour
session will feature four breakout exhibition sessions which will focus on insights and
exhibition solutions, online advertising solutions, owned media solutions, as well as customer
experience and optimization solutions.
“The virtual exhibition will witness leading brands showcasing how they have successfully
utilized digital technologies and tools to provide highly customized experiences and drive
excellence,” said Oluwatobi Adekunle, Member ADMARP Board of Trustees. “The Digital
Marketing Virtual Exhibition will provide organizations and marketers the opportunity to
experience the different marketing and advertising technology tools and platforms,
understand how they work and find relevant ones suitable for their businesses,” he said
further.
The Association of Digital Marketing Professionals (ADMARP) is a professional body for
digital marketing and new media practitioners in Nigeria, duly registered with the CAC. With
over 1,000 registered members across Nigeria, the Association is led by a team of globally
certified digital marketing professionals with hands-on experience managing multinational
portfolios.
