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Martin Ogumah
4
Articles
Uncaged and Unfiltered: How Tiger Beer Turned Enugu into a Living Canvas of Youth Culture
By
Martin Ogumah
2 months ago
Experiential Marketing in Action: Heineken and Davido’s 5ive Alive Tour Ignite Abuja
By
Joshua
2 months ago
Why Gen Z is No Longer Buying into TV Ads
By
Martin Ogumah
7 months ago
Revealed: Why Brands Fail
By
BrandiQ
7 months ago
ARCON’s Enhanced Regulatory Authority: New Dawn! New Consequences!!
By
BrandiQ
7 months ago
Digital Media Buying Is Broken – Here’s How We Fix It
By
BrandiQ
7 months ago
AI in Football: A Game-Changer or a Buzzkill?
By
BrandiQ
8 months ago
From Storytelling to Storymaking: What Does Coca-Cola’s AI Branding Play Mean for African Brands
By
Martin Ogumah
8 months ago
Trending Technology: Will AI Replace PR Pros? Why Nigerian Communicators Say ‘Not So Fast’
By
BrandiQ
8 months ago
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