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Martin Ogumah
7
Articles
Why Gen Z is No Longer Buying into TV Ads
By
Martin Ogumah
3 weeks ago
Revealed: Why Brands Fail
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BrandiQ
Martin Ogumah
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ARCON’s Enhanced Regulatory Authority: New Dawn! New Consequences!!
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Martin Ogumah
3 weeks ago
Digital Media Buying Is Broken – Here’s How We Fix It
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BrandiQ
Martin Ogumah
3 weeks ago
AI in Football: A Game-Changer or a Buzzkill?
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2 months ago
From Storytelling to Storymaking: What Does Coca-Cola’s AI Branding Play Mean for African Brands
By
Martin Ogumah
2 months ago
Trending Technology: Will AI Replace PR Pros? Why Nigerian Communicators Say ‘Not So Fast’
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Desmond Ekeh
Martin Ogumah
Nathaniel Udoh
2 months ago
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