Latest Brand & Marketing News
WPP Explores Strategic Options for Burson: What a Potential Sale Signals for the Future of Global PR
By BrandiQ Analyst In a move that underscores…
IBM’s $190m Media Account Shift: What Omnicom’s Win Reveals About the New Economics of Global Advertising
In the opaque world of global media buying,…
Bernini’s ‘Last To Leave’ Campaign: How a SA Spritzer Brand Turns Girls’ Night into Cultural Insight Marketing
By BrandiQ Analyst In an industry often preoccupied…
From Training to Trade: How Providus Bank is Rewiring SME Export Strategy for Global Markets
In Africa’s long quest to translate entrepreneurial energy…
Desperados Enhances Rise of Experiential Branding in Lagos, Redefines Gen Z Engagement
On an April evening in Lagos, a familiar…
Terra Cube, ADVAN Awards, and the Rise of Data-Driven Brand Dominance in Nigeria’s FMCG Sector
In Nigeria’s fast-evolving fast-moving consumer goods (FMCG) sector,…
33 Export Lager Beer and the Economics of Social Connection in Nigeria’s Nightlife Economy
In Nigeria’s increasingly competitive beer market, where consumer…
Nestlé Nigeria’s Gen Z Pivot: Repositioning Legacy Brands Through Culture
Nestlé Nigeria has signalled a generational pivot by…
Josplay × Sony Music: Platform Strategy Meets Cultural Distribution
Afrocentric audio platform Josplay has entered a strategic…
Wema Bank’s MSME Strategy: Redefining Banking as an Entrepreneurial Ecosystem
Wema Bank has reinforced its positioning in Nigeria’s…
