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BET CEO Debra Lee Joins Twitter - Brand IQ
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BET CEO Debra Lee Joins Twitter

As part of efforts to diversify the company and better reflect its user base, Twitter CEO Jack Dorsey announced today that BET CEO and Chairwoman Debra Lee will join the company’s board of directors.
Lee will also head up the company’s Nominating/Governance committee.
Over the years, the company has been criticized for being both too white and too male, and its previous attempt to hire a new head of diversity didn’t exactly shift that perception at all.
As civil rights leader Jesse Jackson pointed out last December that: “Blacks and Latinos over-index on using Twitter, but their board of directors and C-suite leadership remain all white.”

Following the appointment of Lee, two other executives — venture capitalist Peter Currie and media mogul Peter Chernin — are both stepping down.
In April this year, the company also added Pepsico VP/CFO Hugh Johnson and British entrepreneur Martha Lane Fox to the board.

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