Why Some Advert Campaigns Fail to Make Sales
In the fast-paced world of advertising, where brands compete for…
From Storytelling to Storymaking: What Does Coca-Cola’s AI Branding Play Mean for African Brands
In December 2024, the world’s most iconic beverage brand, Coca-Cola,…
Trending Technology: Will AI Replace PR Pros? Why Nigerian Communicators Say ‘Not So Fast’
As AI tools like ChatGPT spark both awe and anxiety…
