Maltina – Evolving a Legacy of Happiness
Brand Overview Maltina, launched in Nigeria in 1976 by Nigerian…
Five AI Tools Every Digital PR Professional Should Know
The digital PR landscape is evolving at lightning speed, driven…
Digital Media Buying Is Broken – Here’s How We Fix It
In the rapidly evolving digital landscape, media buying has become…
How The Signage Industry Boosts Revenue to the National Economy” – Uwamai Igein
The global signage market is projected to witness a compound…
AI in Football: A Game-Changer or a Buzzkill?
Football has always been a sport of passion, unpredictability, and…
Why Some Advert Campaigns Fail to Make Sales
In the fast-paced world of advertising, where brands compete for…
From Storytelling to Storymaking: What Does Coca-Cola’s AI Branding Play Mean for African Brands
In December 2024, the world’s most iconic beverage brand, Coca-Cola,…
Trending Technology: Will AI Replace PR Pros? Why Nigerian Communicators Say ‘Not So Fast’
As AI tools like ChatGPT spark both awe and anxiety…
