How BBNaija Season 10 winner, Imisi Ayanwale, shared personal stories on X (formerly Twitter) about the “real people” in her life…sparked massive engagement
Photo: Imisi Ayanwale
Malta Guinness has launched a new social media campaign that celebrates real stories, real connections and the everyday Nigerians whose authenticity fuels the nation’s spirit.
The premium malt brand said the campaign, titled ‘Real in Every Way’, seeks to spotlight people whose genuine experiences and relationships reflect the uplifting energy Malta Guinness has championed for generations.
The movement gained traction after BBNaija Season 10 winner, Imisi Ayanwale, shared personal stories on X (formerly Twitter) about the “real people” in her life. The post sparked massive engagement, drawing reactions from more than one million fans who, in turn, shared stories about the friends, siblings and mentors who inspire them to “stay true and real”.
According to the brand, the wave of conversations intensified when influencer Asherkine joined on Instagram, discussing the value of authenticity and describing Malta Guinness as a “real part” of his journey. He also urged his followers to celebrate the real people in their lives.
Speaking on the campaign’s impact, the Marketing and Innovations Director at Guinness Nigeria, Mr Yinka Bakare, said, “At Malta Guinness, realness isn’t just a message; it’s our identity. We’re passionate about inspiring Nigerians to embrace their truth and celebrate the people who bring real energy into their lives. Watching Imisi, Asherkine, and millions of fans take ownership of this movement shows how deeply authenticity resonates. ‘Real in Every Way’ isn’t just a campaign; it’s a celebration of who we truly are.”
Echoing the sentiment, Asherkine said, “This campaign felt personal because Malta Guinness has always been that brand that stays real with Nigerians. It’s not pretending, it’s not trying too hard, it’s just pure, feel-good energy. Being part of a movement that encourages people to be themselves and honour the real ones in their lives? That’s the kind of vibe I love to lead.”
Malta Guinness noted that the ‘Real in Every Way’ campaign reinforces its commitment to optimism, originality and the feel-good energy that has made the drink a staple in Nigerian households.
The brand added that the conversation continues to grow nationwide as fans share stories and “toast to realness” with a can of Malta Guinness.
