How the Infinix x Davido Christmas campaign turns holiday dreams into brand love
By Martin Ogumah
In a festive season dominated by noise, sales pitches, and competing discounts, Infinix Nigeria has taken a bold emotional route – one that connects brand affinity with human aspiration. With the launch of its biggest holiday activation yet, the Infinix X Davido “Make A Wish” Christmas Promo, the smartphone brand has elevated itself from a device manufacturer to a symbol of hope, reward, and shared celebration.
Running from December 10 to January 4, 2025, the nationwide campaign gives customers more than the thrill of buying a new device – it offers them the chance to win instant gifts and choose a personal wish worth up to ₦10 million. Whether it’s a business grant, a dream vacation, a home renovation, rent support, or even a car, Infinix positions itself as the brand making Christmas miracles possible.
A Festive Journey from Purchase to Possibility
To participate, customers simply purchase any Infinix smartphone, receive an instant gift, scan the in-store QR code, fill in their details, and select their desired wish. The campaign’s architecture blends brand activation, retail engagement, and customer delight, ensuring that every touchpoint – from point-of-sale to digital participation – deepens the consumer’s emotional connection with Infinix.
Instantly redeemable items such as electric scooters, branded merchandise, and food items create a festive, in-store experience that aligns perfectly with Nigeria’s December shopping culture.
Davido Takes the Spotlight in Abuja
A major highlight is the special flagship activation at Infinix Flagship Store, Jabi Lake Mall, Abuja, running from December 6 to 14. Customers purchasing a device receive an exclusive “Xmas Scratch & Win” coupon for premium prizes ranging from a 43-inch TV to air fryers and rechargeable fans.
The activation will climax on December 14, when brand ambassador Davido hosts an exclusive meet-and-greet, turning an ordinary retail moment into an unforgettable brand experience. This fusion of celebrity influence, live interaction, and gift-driven excitement positions Infinix as a consumer-first brand that understands the power of experiential engagement.
A Christmas Campaign Rooted in Emotion and Empowerment
Speaking on the initiative, Oluwayemisi Ode, Integrated Marketing Communications & PR Manager at Infinix Nigeria, said:
“Christmas is a season of hope, and we wanted to do more than give discounts this year, we wanted to make real wishes come true. With the Infinix X Davido ‘Make A Wish’ promo, we are giving our customers the freedom to dream and the opportunity to see those dreams fulfilled. Whether it’s starting a business, supporting their family, or enjoying a well-deserved break, we’re proud to be the brand turning those personal wishes into reality this festive season.”
Her remark captures the soul of the campaign: a brand using its platform to transform optimism into opportunity.
Why This Campaign Works – A BrandiQ Perspective
Beyond the promos and prizes, Infinix has tapped into three powerful marketing pillars:
Brand Affinity: By tying aspirations to the brand experience, Infinix becomes more than a product – it’s a partner in people’s progress. Customer Experience: Instant gifts + QR engagement + celebrity meet-and-greet = a memorable, multi-layered journey. Seasonal Relevance: Zeroing in on Christmas, a period when Nigerians spend, hope, and celebrate, gives the campaign cultural and emotional weight.
A Festive Season to Remember
With a nationwide rollout and high-value prizes, the Infinix “Make A Wish” Christmas Promo stands out as one of the most impactful holiday campaigns of the year – a blend of generosity, digital innovation, celebrity appeal, and human-centered storytelling.
For many Nigerians, this Christmas may be challenging. But Infinix has chosen to make it magical.
