Latest Brand & Marketing News
Outdoor Advertising Control and the ARCON Act 2022: The Urgent Need for Clearer Boundaries in Nigeria’s IMC Industry
By Adetola Odusote The ongoing controversy over who…
“How AI Is Transforming PR, Advertising and Marketing – And the Tensions In-between
By BiQ Intelligence Unit …PRCA says that 67%…
Scanfrost Unveils #MyScanfrostChristmas Challenge Featuring Hilda Baci
Home appliance firm Scanfrost has officially launched its…
Lagos NIPR Chapter Restates Call for 2025 LAPRIGA Award Entry Submissions
The Lagos Chapter of the Nigerian Institute of…
How Brand Association Drives Brand Equity: The Volvo-Polo Case Study and Lessons for African Marketers
By Martin Ogumah Brand association remains one of…
BAT Foundation Awards N10m to Agribusiness Leaders
The BATN Foundation has awarded N10m to six…
Genus Introduces Lithium Power Solutions for Nigerian Homes
Genus has introduced advanced lithium power solutions for…
International Breweries Celebrate 10th Anniversary of Kickstart Entrepreneurship Initiative
International Breweries Plc hosted the 2025 edition of…
Jetour Showcases AI-Enhanced Vehicles at Abuja Fair
Jetour Nigeria emerged as one of the standout attractions…
MTN Posts a Profit After Tax of N750.2bn
MTN Nigeria has recorded a commanding financial turnaround,…
