EXMAN Conference Explores the Future of Consumer Experience Marketing
EXMAN Conference 2020 about the future of consumer experience marketing...
Digital
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9Mobile Flags off Mega Millions Consumer Reward Promo
BrandiQ Report Telecommunications industry player 9mobile has flagged off a consumer promotion campaign which it tagged “Mega Millions Promo”, with a promise to reward at...
Sasol, Heineken, Others Top Kantar Best SA 2019 Ads
Kantar, today, unveiled to South Africans and the world the Best Liked Ads that celebrates South Africa’s favourite TV commercials. These are the ads that...
How to Create Better Optimization Through Attention Control
Written By Desmond Ekeh Digital marketing researchers, teachers, and practitioners wonder why most A/B tests fail. Some even say about 90% of these tests fail...
Neuromarketing: Sell to the Brain to Leverage Consumer Conversion
Written by Desmond Ekeh | BrandiQ Andre Morys of the CXL Institute promotes the idea that a marketer needs to understand the core principles of...
Eliminate Your Site Friction To Enhance Conversion Optimization
Written by Desmond Ekeh | BrandiQ The ultimate goal of a digital marketer is to consciously lead a customer, through a, sometimes, long winding and...
How Persuasion Slides Nudge Unconscious Customer Conversion
Written by Desmond Ekeh|BiQ What are persuasion slides? The Persuasion Slides concept espoused by Roger Dooley of the CXL Institute highlights four core components of...
How Neuromarketing Techniques Advance Conversion Rate Optimization
Desmond Ekeh The entry of neuromarketing has upended marketing practices from relying on hunches and raw guts in predicting consumer purchase behavior, to data and...