FrieslandWAMCO ‘JARA’ Campaign for Three Crowns Milk Rolls
BrandiQ Report FrieslandCampina WAMCO has flagged off the ‘Jara’ campaign for Three Crowns, Nigeria’ leading low cholesterol and heart -friendly milk brand. The ‘Jara’ campaign...
Marketing
Mamador Unveils Actress and Chef as Brand Ambassadors
BrandiQ Report Mamador, a premium food brand from the stable of PZ Wilmar has unveiled Nollywood actress, Ufuoma McDermott, alongside chef and food blogger, Ifeyinwa Mogekwu, also...
DSTV Expands Service Offerings to Nigerian Consumers
BrandiQ Report Determined to better serve its teeming customers, DSTV has unfolded fresh plans to expand and improve its movie offerings to consumers across the...
BeatingCorona: Red Launches Covid-19 Web Map in Nigeria
BrandiQ Report BeatingCorona from RED today launched its COVID-19 web map to help key stakeholders maintain focus and double-down on efforts to halt the spread of the...
EXMAN Conference Explores the Future of Consumer Experience Marketing
EXMAN Conference 2020 about the future of consumer experience marketing...
9Mobile Flags off Mega Millions Consumer Reward Promo
BrandiQ Report Telecommunications industry player 9mobile has flagged off a consumer promotion campaign which it tagged “Mega Millions Promo”, with a promise to reward at...
FG COVID-19 Intervention Package: Ads Stakeholders Optimistic
BrandiQ Report The Advertising Practitioners Council of Nigeria (APCON), has disclosed it is working assiduously with a view to ensuring that business players in the...
Neuromarketing: Sell to the Brain to Leverage Consumer Conversion
Written by Desmond Ekeh | BrandiQ Andre Morys of the CXL Institute promotes the idea that a marketer needs to understand the core principles of...
How Image Perception Affects e-Commerce Page Optimization
Desmond Ekeh “Perception is reality” is an age-old cliché. Philosophers believe that perception or appearance is not reality. To them, reality has to correspond to...
5 Powerful Cognitive Biases to Aid Conversion Rate Optimization
Following the CXL Institute’s training in digital psychology and persuasion, this article identifies and highlights the power of cognitive biases in aiding conversion rate optimization....