By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
BrandiQBrandiQBrandiQ
  • Brand & Marketing
  • Industry News
  • Market Intelligence
  • Business & Economy
  • Technology & Digital
Reading: Dangote Deepens SME Support Through Kano Trade Fair
Share
0

No products in the cart.

Notification Show More
Font ResizerAa
BrandiQBrandiQ
0
Font ResizerAa
  • Brand & Marketing
  • Industry News
  • Market Intelligence
Have an existing account? Sign In
Follow US
© 2026 Brand IQ. All Rights Reserved.
Brand & Marketing

Dangote Deepens SME Support Through Kano Trade Fair

Joshua
Last updated: November 21, 2025 8:03 am
Joshua
4 months ago
Share
3 Min Read
SHARE

Photo: Anthony Chiejina

The Dangote Group has announced its participation in the Kano International Trade Fair, scheduled to open between November 22 and December 6, 2025.

A statement on Thursday from the Group Chief Branding and Communication Officer, Anthony Chiejina, said the company is sponsoring and participating fully in the annual event, which is expected to attract over a thousand exhibitors from across the globe.

“Kano is central to our overall businesses, and it is the hub of commerce, not only in Nigeria, but in Africa,” he said. Chiejina noted that Kano is home to one of the large-scale rice mills being developed by the company.

He added that other rice milling plants under development are located in Jigawa, Zamfara, Niger, Kebbi, and Sokoto States, with a combined total milling capacity of 1.5 million tonnes per annum.

He said the effort is aimed at supporting the government in its food security drive.

According to him, the company’s subsidiaries will dedicate special help desks at the trade fair and encourage the public to use the opportunity to engage with the Group for potential business partnerships. He stated that, in response to evolving market demand, the company will also be unveiling new sugar pack sizes of 100 grams and 25 kilograms on its Special Day at the Kano Fair.

Chiejina noted that the theme for this year’s fair, ‘Empowering SMEs for Sustainable Growth,’ aligns with the company’s vision for sustainable development in Nigeria.

The statement quoted the Senior Adviser, Special Project & Strategic Relations to the Dangote Group President, Fatima Wali-Abdurrahman, as saying “Through our sponsorship of Kano Trade Fair, we seek to empower micro, small, and medium enterprises with opportunities to showcase their products, connect with potential partners, and access new markets, ultimately strengthening the nation’s economic growth.”

President of the Kano Chamber of Commerce, Industry, Mines and Agriculture, Hassan Darma, said, “We are expecting around 100 organizations, and over 1,000 exhibitors from Nigeria and abroad.”

He said this year’s trade fair is unique due to significant improvements, expansion, and new structures at the fair site. Darma added that the Dangote Group is one of the key sponsors and promoters of the fair.

“We have a valued long-standing relationship with Dangote Group. It is our major sponsor. In this year’s fair, we want to partner with the Dangote Group on SME development, backward integration, and industrial skills transfer,” he said.

You Might Also Like

Twinings Ovaltine Bets on Nigeria with £24m Lagos Factory, Signals New Phase in UK – Africa Manufacturing Strategy
Midwestern Oil Appoints First Female CEO
PHD Media Celebrates 15 Years of Service Offerings in Nigeria
Why African Businesses Must Invest in Brand Strategy
Coca-Cola Introduces ‘Coca-Cola Mashesha’ Refreshment at the Speed of Mzansi
Share This Article
Facebook Whatsapp Whatsapp LinkedIn Telegram Email Copy Link Print
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Surprise0
Wink0
Previous Article Brand Equity: Orijin Unveils Six-Week Content Series for Consumers
Next Article Fintech: Firm Targets Financial Access with New App
Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Weekly Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Newsletter

Follow US

Find US on Social Medias
FacebookLike
XFollow
YoutubeSubscribe
TelegramFollow
Popular News
Brand & Marketing

Celebrity Brands and Crisis Management: Lessons Brands Must Learn from Kim Kardashian 

Joshua
By
Joshua
4 months ago
AFCON 2025: Gusau Visits Injured Aina in London
Petrol Gantry Price Remains ₦850 — Dangote Refinery
TotalEnergies Begins AFCON Trophy Tour in Lagos
Trending Technology: Will AI Replace PR Pros? Why Nigerian Communicators Say ‘Not So Fast’

You Might Also Like

PalmPay Urges Nigerians to Safeguard Digital Accounts

4 months ago
Women in PR

Women in PR Ghana Reveals New Leadership

4 months ago
lg electronics

LG Electronics Expands Smart Home Portfolio in Nigeria with Climate-Focused Innovation

1 week ago

LAIF Celebrates ‘20 Years of ‘Crazy’ with Global Creative Gathering

4 months ago

Brand Nigeria: Wike-Yerima Spat Stains Image as Super Eagles Restore Hope with 4-1 Triumph Over Gabon 

5 months ago

LG Electronics, AXA Mansard Partner on Free Malaria Insurance

4 months ago
first bank

First Bank Launches Digital Xperience Centre at UNIBEN

3 months ago
peak milk

Peak Milk Activates Bars, Cities for AFCON Matches

3 months ago

Newsletter

Signup For The BrandIQ Newsletter

A weekly Newsletter
Newsletter
Brand IQ

BrandiQ is Africa’s leading digital platform for brand strategy, business innovation, marketing insights, and data-backed intelligence shaping African markets.

Facebook Twitter Youtube
  • News
  • Business Insight
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms & Conditions
Copyright 2026 BrandiQ. All Rights Reserved
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?