Diageo, the renowned alcoholic beverages company, has unveiled its first dark ‘spirit’ in its non-alcoholic portfolio called Captain Morgan Spiced Gold 0.0%.
Captain Morgan Spiced Gold 0.0% is an alcohol-free alternative to the brand’s Original Spiced Gold, which has been developed over the past two years by Diageo’s innovation team.
According to the company, the launch was in a bid to grab market share from competitors in the growing alcohol-free beverage space.
A post on PRWire read: “With 49.6 per cent of those between legal drinking age and 24 in GB looking to moderate their alcohol consumption[1], the launch of Captain Morgan Spiced Gold 0.0% provides Diageo with an alcohol-free spirit able to tap into lighter, upbeat, drinking occasions favoured by this demographic.”
The ‘spirit’ is said to offer a spiced flavour profile similar to that of its alcoholic counterpart, with ‘intricate layers of flavour’ starting with rich notes of caramel, molasses, vanilla and warm brown spices.
Samori Gambrah, Captain Morgan Global Brand Director said: “With a resurgence of rum as a drink of choice and the global alcohol-free spirit market set to increase, Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption a new alternative.”
‘We’re excited to give Captain Morgan enthusiasts a delicious new alternative with the launch of Captain Morgan 0.0%’.
Also in the same vein, Amanda Brown, liquid scientist at Diageo, said: “It’s been an exciting journey working on Diageo’s first alcohol-free dark ‘spirit’.
“When creating Captain Morgan 0.0%, we went through more than 400 recipes before we were able to capture the iconic rum and spice flavour of Captain Morgan Original Spiced Gold, but without the alcohol.
“Captain Morgan 0.0% has been created by layering flavours that deliver the complexity and depth that consumers know and love.”
The new drink has been two years in the making, with the Captain Morgan team working carefully to get the flavours just right by trialling more than 400 recipes.
The 0.0% rum features rich notes of caramel and vanilla infused with a selection of warm brown spices.
It was launched to the UK market early this month followed by Estonia, Lithuania and Latvia later this year before further roll out across Europe in 2024.
