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LinkedIn Celebrates 1 Billion Subscribers - Brand IQ
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LinkedIn Celebrates 1 Billion Subscribers

LinkedIn, a business-focused social network owned by Microsoft, has announced that its platform now has over 1 billion subscribers. It also announced the addition of an AI-driven chatbot for job seekers as well as other generative AI tools for its Premium users.

The company said about 80 per cent of recent subscribers are signing up from outside the United States.

LinkedIn said crossing the billion-user mark, puts it in the top tier of social media networks globally.

LinkedIn has a free tier of membership but also offers subscriptions. Subscribers of its $39.99-a-month tier will get new AI features that can tell a user, who may be going through dozens of job postings, whether they’re a good candidate based on the information in their profile.

The system can also recommend profile changes to make the user more competitive for a job.

The tool is designed to help users go “from what used to be just seeing a job and feeling insecure to being able to make tremendous progress in just one session, all the way towards an interaction,” Tomer Cohen, LinkedIn’s chief product officer, said in an interview.

LinkedIn also introduced a button that will summarize long posts into a few key bullet points tailored for each user, for example by giving a sales professional a different takeaway than a stockbroker.

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