E-commerce and online businesses in Nigeria over the past three years have attracted investments worth US$200m, according to Netplus Advisory. During the recent Connect Commerce Conference held in Lagos, experts believe technology evolution will focus more on solving the issue of payments, store management, inventory, logistics management and exposure of local merchants to the international communities.
Reacting to the report, Magnus Nmonwu, Regional Director for Sage West Africa, warned that companies in Nigeria and the rest of the region that do not embrace the digital world will be at a serious disadvantage to their competitors.
[ad id=”1169″]“With more than 93 million Internet users in Nigeria alone, (Nigerian Communications Commission statistics), the region forms a formidable digital marketplace. In Nigeria, Facebook has more than 15 million monthly active users,” says Nmonwu. “These Internet users want the speed, simplicity and convenience of buying goods and services right from their mobile phones. As employees, they want mobile and web tools to help them do their jobs – from anywhere at any time.”
Nmonwu adds that with the rapid growth of the mobile web, e-commerce and social media in West Africa, leading employers are thinking about how they can use technology to engage with their workforce. For example, progressive enterprises are implementing employee self-service to automate business processes while making life more convenient for employees.
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