MultiChoice on Monday said it would not increase the price of any of its DStv bouquets in April in what has become an annual culture.
It said, except in cases of extreme external shocks in Nigeria’s economy, the company did not plan to increase prices in 2016.
The company said that the subscribers were suffering following the tough economic situation in the country, thus it had absorbed some of the “pains” associated with the rise in dollar exchange.
In a statement signed by the Managing Director for MultiChoice Nigeria, John Ugbe, the company said it was aware of the pains of its subscribers.
“It has been a tough year for Multichoice Nigeria. Our markets have suffered because of commodity and oil price weakness, coupled with the huge devaluation of local currencies. Most of MultiChoice’s costs are incurred in dollars forcing us to pass through price increases in 2015. Nevertheless, we continue to take financial strain,” the statement read.
“Subscribers are the reason why we exist, so we commit to bring you the best possible content at the most affordable price. We want you to have a great in home viewing experience and the best local and international television entertainment,” it also read.
“We started this journey last month when we launched two new SuperSport channels in order to bring the English Premier League, La Liga and the EURO 2016 tournament to DStv Compact subscribers and we are not stopping there.
“This April, DStv channels will showcase the best and latest upcoming new seasons of popular series including the highly-anticipated Season 6 of Game of Thrones starting on M-Net Edge, Express from the United States, along with the brand new telenovela, Hush, on Africa Magic Showcase and The Voice: Nigeria,” the statement read in part.
“Subscribers will also be spoilt for choice with a variety of local and international entertainment shows available on their DStv bouquets including a new telenovela on Zee World, East Meets West while a ‘Wedding Season’ film marathon theme on Universal channel will warm viewers’ hearts with its selection of romcom titles,” it added.
More themed film marathons await on Studio Universal where ‘Manscape’, ‘April Fools’, ‘Getting Away With it’ and a Steven Spielberg marathon will provide plenty of laughs and thrills.
“Hollywood’s glitz and glamourous stars will be showcased on E! Entertainment with the return of #Richkids Of Beverly Hills and the premier of LA Clippers Dance Squad. Get a front row view of your favourite stars as they walk the red carpet at the star-studded Black Girls Rock 2016 on BET and the 2016 MTV Movie Awards on MTV Base.
Football fans on DStv Premium, Compact Plus and Compact are also in for a treat with live EPL, La Liga and EURO 2016 tournament action on SS3, SS5, SS11 and SS12 with the Spanish side gearing up to showcase the anticipated El Clasico match between Barcelona and Real Madrid on April 3.”
In late February, the company announced a slash in the prices of its DStv bouquets as well as introduction of two new sport channels and a massive price slash in the prices of its premium decoders, the Zapper and Explora.
