The World Bank Group projects that optimised water management in agriculture could generate up to 245 million jobs globally by 2050, with sub-Saharan Africa as a major beneficiary.
The Core Challenge
Current systems are inefficient:
- Overuse in some regions
- Underutilisation in others
- Global food systems unable to sustainably feed future populations
The Opportunity
A smarter system could:
- Increase food production
- Strengthen climate resilience
- Drive large-scale employment
Investment Gap
- Required: $24bn–$70bn annually
- Current agricultural subsidies: $490bn annually
Redirecting even a fraction could accelerate transformation.BrandiQ Take:
Water is emerging as the new infrastructure of food security – and Africa sits at the centre

