Maxima Media, owners of Foodbay TV, have announced the highly-anticipated return of the fourth season of StreetFoodz Naija, Nigeria’s foremost docu-reality cooking contest dedicated to recognizing and honouring the extraordinary talents of Nigeria’s foodpreneurs and the rich diversity of its cuisine.
Making the disclosure at a press parley attended by sponsors, members of the press, former contestants, and stakeholders within the culinary industry, Oluwafemi Ogundoro, Managing Director of Maxima Media Group and Co-founder of Foodbay TV highlighted the success of the past seasons and talked about the future plans for the show and each contestant.
“Season four of Street Food Naija is going to be explosive. We have a lot in store for all the viewers and all the contestants in the show. There are different things that’ll be happening in this season. We will have street food festivals in Abuja, Port Harcourt, and Lagos; it’s going to be for GenZs that love food.
He went on to emphasize the unique theme for this season, which aims to foster a deeper connection within Nigeria. “Authentic Nigerian street food has the potential to attract foreign investments and promote food tourism, which is poised to become the next big thing in Nigeria.
“Street food transcends boundaries, and as a reality TV show, we aspire to promote tourism by celebrating the vibrant culture of our cuisine. Similar to the global impact of Afrobeats and Nollywood, our food culture holds the potential to redefine our national identity and storytelling. We are already taking steps to showcase our culinary treasures on international platforms,” he said.
Speaking on the cash price for the competition, Ogundoro revealed, “This season’s winner will walk away with an astounding cash prize of 10 million naira. This sum will be disbursed in stages to facilitate the growth of their businesses. Additionally, our sponsor, LG, will provide them with essential appliances to aid in their business operations.”
He further elaborated on the innovative format of the show, explaining, “We have incorporated diverse tasks, including a business pitch, which has proven to work wonders. Contestants will receive valuable guidance during our food camp, enabling them to understand and overcome the challenges of scaling their street food businesses. Thanks to FCMB, our sponsor, the winner of the business pitch will receive a one-million-naira grant for their street food enterprise.”
Ogundoro also highlighted the “street credibility task,” designed to assess contestants’ ability to think on their feet, from idea conception to commercialization. He revealed that Peak Yoghurt will generously award the winner of this task with a staggering 1.5 million naira.
The fourth season of StreetFoodz Naija is scheduled to run from September to December, with the charismatic VJ Adams taking on the role of the official host. This season promises to be a spectacular journey of culinary excellence, entrepreneurship, and cultural celebration.
In a related development, Ogundoro stated that the Food Streetz Festival will be making a return and will be held across major cities in Nigeria, in Lagos, Abuja and across the country.
