A Nigerian sales technology company, Laddar.Africa, has set a target to empower one million sales professionals by 2027 through a platform built for the continent’s offline-first business environment.
This target was disclosed in a statement made available to The Press on Monday.
Laddar.Africa seeks to address the fragmentation and inefficiency that characterise last-mile sales operations by integrating people, data, and field activity into a single system, thereby giving businesses full visibility and control over their distributed sales teams.
“Our mission is to bridge the gap between digital tools and real-world sales,” said Chief Executive Officer of Laddar.Africa, Kelechi Ekeghe. “We’re building systems that reflect how Africa actually sells, through people, relationships, and on-the-ground execution.”
Ekeghe added that Laddar’s all-in-one platform enables organisations to manage the entire sales lifecycle, from recruiting and verifying agents to monitoring performance and paying commissions. Its key features include digital agent onboarding, real-time field intelligence, automated cash or airtime payouts, market data analytics, and mobile and web sales interfaces that eliminate the need for paperwork or USSD codes.
By replacing manual processes with automation and data-driven tools, Laddar.Africa said it aims to help companies cut operational costs, strengthen monitoring, and improve customer acquisition efficiency.
Laddar’s network already includes 26,000 verified sales agents, with clients spanning financial services, telecoms, FMCG, and public-sector programmes.
Looking ahead, Laddar plans to expand into Ghana and East Africa, accelerating its mission to become the backbone of field sales across the continent. Laddar.Africa maintained that it is on track to empower one million African sales professionals by 2027.
“We see sales as infrastructure, the foundation of business growth,” Ekeghe said. “By digitising how sales happen in Africa, we’re enabling companies to scale faster and people to earn better.”
