Lukmon Oloyede.
Africa’s largest digital media company Terragon Group has announced its launch of an Augmented Reality (AR) solution in Africa. The new feat is in line with the group’s vision of making mobile meaningful and further strengthening the capabilities of the mobile device as a key advertising channel in Africa.
Temitope Esan, Product manager of the group, said that the introduction of AR is a step closer towards advancing the technological capabilities of the region by bridging the gap between Africa and the rest of the world. Reinforcing its benefits, he said it will help brands create better engagement channels with their customers.
“The opportunities for AR are endless to any organization as it seeks to enhance our real world experience. By superimposing digital information on real life objects, individual customers are given a personalised and rich user experience that enables them to easily connect to a brand’s offerings. With the use of AR, brands have an in-depth understanding of their customer behaviour that will increase affinity, user engagement and interaction with their various products and service offerings,“ Temitope said.
The year 2016 has given rise to a number of high profile partnerships across the globe as brands seek to achieve greater scale and richer engagement. In this light, Terragon Group has partnered with Blippar Inc., a leading technology company in AR to bring the solution to the African market.
Speaking about the partnership, Emeka Enwere, Head, Business Development and Solutions Delivery, Terragon Group, said that the partnership is set to deliver higher return on investment as it promises to fuel increased interactions between brands and their consumers. “We look forward to replicating and exceeding the success AR has recorded in Europe, Asia and America,” he said.
Terragon Group launched a campaign on the 1st of May, 2016 on social media with the hashtag #BlippNaija to announce the arrival of AR in Nigeria. Users can download the Blippar app from Google Playstore or the Apple Appstore and share their experiences with it using the #BlippNaija hashtag.
