BrandiQ Reports
One of the Nigeria’s foremost Telecommunication giant, 9Mobile has launched its ‘9mobile Payment Service Bank (9PSB) aimed at transforming financial services in Nigeria by providing creative and market-driven financial services solutions that will address the challenges of the financially excluded customers segment in Nigeria.
9PSB, Nigeria’s new entrant into digital financial services has gone live on its digital banking platform with plans to reach over six million financially excluded individuals over the next one year by providing value and market-driven solutions, Chief Executive Officer of the company, Branka Mracajac has assured.
9PSB proposes high-end digital banking and financial inclusion services that will make transactions easier, convenient, and accessible for people of all social classes in Nigeria.
Speaking during the launch in Lagos, Mracajac said: “The initiative which is financially inclusive is in order to influence national economic development to improve welfare, generate a standard of living for everyone, particularly in poverty reduction, employment creation.
She further noted that the product is the first payment service designed to transform financial services in Nigeria by providing VAT and market-driven solutions that will address the challenges financially.
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“Currently, our key mitigating strategy is to create synergies between financial inclusion and superior product mix that we are offering. We strongly believe that we will address the pain points of the underbanked and unbanked Nigerians by offering a compelling product, seamless execution of processes, and excellent customer service”, she said.
Mracajac highlighted the company’s propositions: “Basically, the main difference between us and other platforms is that everyone with a phone number can have a bank account in 9PSB, which means that you don’t have to go to the bank, you don’t have to have BVN, you don’t have to go to process and then to memorize your banking details. The last 10 digits of your phone number make your account number. The difference between our platform and other banking platforms is that you can do everything, you can conduct banking transactions from the comfort of your home, you only need to have a smartphone or feature device, she concluded.
