Known as the number one vermouth wine in the world as well as Africa, Martini, has launched its ‘Begin Desire’ campaign through Mediatek, its media agency.
[ad id=”1169″]The campaign that rides on the human’s initial desire for achievements in all areas of life, and which underlines the brand’s success and its 150 years heritage, has themes like Desire Begins Action, Desire Begins Song, Desire Begin Style, Desire Begins Party, Desire Begins Sunset.
The campaign which was strategically deployed by Mediatek in a tactical sequence kicked off last month with the unveiling of some iconic OOH hoardings in Abuja, Lagos and Port Harcourt. This will run all through the year to be followed by TV and radio.
An elated Chief Executive Officer of Mediatek, Mr. Dotun Solanke, explained that Martini Begin Desire Campaign and other marketing activities are expected to bring Martini consumers a complete new premium experience.
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