BrandiQ Report
Three Crowns, leading dairy brand from the stable of FrieslandCampina WAMCO recently joined the rest of the global community to commemorate 2020 World Heart Day usually celebrated on September 29th of every year.
The foremost dairy brand popularly known as a heart friendly milk and renowned for showing care for mothers celebrated the Day with the launch of a unique heart – health awareness campaign targeted at online consumers of the brand.
The campaign which was launched in collaboration with K-dove place, wellness and recreational center situated in Ojodu, Lagos was also extended to consumers and visitors across General Hospitals in Alimosho and Ajeromi LGAs on September 29th & 30th respectively, through a sponsored free cholesterol level check-up.
As part of the week long World Heart Day activities, the low cholesterol milk brand commenced the activations with an early morning fitness activities and cholesterol level check-up – and then closed with refreshing milk-fruit smoothies and goodie bags for all participants.
Consumers across the different locations showed excitement and gratitude to the brand as some confirmed it was their first time of checking their cholesterol levels.
Speaking at the event, the Marketing Manager for Three Crowns, Omolara Banjoko, explained that World Heart Day, usually Marked globally on Tuesday 29th of September, is part of an international campaign aimed at creating awareness about heart disease and its prevention – and as a brand that cares for the heart and knows the effect of high cholesterol levels on heart health, there is no better way to celebrate it than sponsoring free cholesterol check-ups for its consumers
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Three Crowns, a leading dairy brand from the stable of FrieslandCampina WAMCO advocates milk as being an essential nutrient for every individual. Endorsed by the Nigerian Heart Foundation, the low-cholesterol milk brand has for over three decades, nourished mothers and their families with essential vitamins and minerals that support their wellbeing.
Three Crowns milk is filled milk made from vegetable fat with unique attributes of low cholesterol, pleasant taste and contains the essential vitamins & minerals. The brand is committed to providing healthy nutrition for families.
World Heart Day is a global campaign during which individuals, families, communities, and governments around the world participate in activities to take charge of their heart health and that of others. Through this campaign, the World Heart Federation unites people from all countries and backgrounds in the fight against the CVD burden and inspires and drives international action to encourage heart-healthy living across the world
