The Association of Advertising Agencies of Nigeria (AAAN) has urged the new administration of President MuhammaduBuhari to ensure the appointment of a marketing communication professional as the political head and Minister of Information.
In a press statement released by the Association, the President of the Association, Mr.KelechiNwosu noted that the new role of the Ministry of Information is far beyond the traditional role of acting as a catalyst in disseminating information and management of the information machinery of the government.
In view of the strategic importance of the Information Ministry, the ideal Minister, AAAN believes, should have a track record of brand building and executing high impact communication strategy and framework in the interest of the nation.
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The statement, signed by the Publicity Secretary of the Association said the Minister of Information of the Federal Republic of Nigeria at this stage in the history of the country, should be a thoroughbred professional with relevant experience in integrated marketing communication, information strategy & management and brand building in order to put in place and manage a national communication plan and rebranding process in line with best global practices.
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