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Amy Reinhard Takes Over As Netflix Ad chief

The streaming giant , Netflix has announced the exit of the President of Worldwide Advertising, Jeremi Gorman. Gorman will be replaced by Amy Reinhard, previously VP of Studio Operations.

Gorman was in that position for just over a year, leading the development of Netflix advertising business. Netflix launched its ad tier in November 2022 and now has more than 10 million global monthly users on its ad-supported plan.

Greg Peters, co-CEO of Netflix, said in a statement: “I want to thank Jeremi for building our ads business from scratch. In just one year, she’s built the foundations we need to succeed — attracting world-class brands to Netflix and an incredible team”.

Gorman joined Netflix from Snap, where she spent four years as Chief Business Officer. She previously worked at Amazon Advertising, becoming Head of Advertising Sales in 2015. No reason was given for her exit from Netflix.

“My passion is scaling businesses from the early stages, which I have done many times — none more exciting than at Netflix,” she said. “We’ve built a world-class team and laid the foundations needed to create a forever ads business. The stories at Netflix are second-to-none, and brands are eager to be a part of that zeitgeist.”

Amy Reinhard joined Netflix in 2016 as VP of Content Acquisition, before being appointed VP of Studio Operations in 2020. Her replacement has not been named, but the company also promoted Eunice Kim to Chief Product Officer and Elizabeth Stone to Chief Technology Officer.

“I’m excited for this new opportunity and to join the exceptional team during this phase of growth,” said Reinhard. “Together we will scale our advertising business and connect our incredible shows and movies with audiences and brands around the world.”

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