ARCON Seeks Insights To GDP Multiplier Committee

The Advertising Regulatory Council of Nigeria (ARCON) has urged all stakeholders to avail the Committee charged with the responsibility of finding the multiplier effect of the contribution of the Nigerian Advertising industry to the Nation’s GDP, insights, inputs and contributions that could aid the assignment.

The Committee Chaired by Mr. Femi Adelusi (President, Media Independent Practitioners Association of Nigeria (MIPAN) with representatives from relevant sectors of the industry unequivocally invites inputs, memorandum and insights from the stakeholders in particular and the general public.

Emphasising that advertising as an economic enabler has continued to contribute tremendously to the growth and development of the Nigerian economy, such contributions should be sent to: on or before Friday, 3rd November 2023.

“It supports competition, drives innovation, creates jobs and funds the media as a part of its contribution to the economy. A detailed knowledge of the industry size allows us to fully assess opportunities and accurately plan our policies and approach in the best interest of the industry in particular and the economy at large”.

Sequel to the need to determine the: a. The size of the Nigerian Advertising Industry b. The contribution of the Nigerian Advertising Industry to the economy and The multiplier effect of the contribution of the Nigerian Advertising industry to the Nation’s GDP, ARCON set up a committee with the responsibility to determine the size of the Nigerian Advertising industry using a quantitative approach in line with the best global practices.


Similarly, the Rebranding Nigeria Initiative on the backdrop of its endorsement by the Honourable Minister of Information and National Orientation, Alhaji Mohammed Idris made also urged stakeholders from across board to furnish it with insights, inputs and suggestions that could aid the committee’s assignment.

ARCON had set up a committee chaired by Mr. Steve Babaeko (President, Association of Advertising Agencies of Nigeria (AAAN]) with representatives from all the relevant stakeholders for a “Rebranding Initiative that has the potential to unlock new opportunities, elevate our national pride and foster positive engagement within and outside the country”.

According to a statement signed by Dr. Olalekan Fadolapo, DG, ARCON, the assignment is a multi-faceted Integrated Marketing Communication process that requires careful planning, research, and insight, and effective execution of a detailed protocol.

Therefore, the committee has been “mandated to examine our country’s brand DNA with the aim of developing communication that will resonate with our people, promote our cultural diversity and enhance our nation’s value and ethics”.

Consequently, ARCON on behalf of the committee requested from the advertising practitioners, stakeholders and the general public, input, insights, strategy documents etc that can enhance the assignment of the committee. Such suggestions or contributions were to be sent to: on or before Friday 27th October 2023.

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