AT3 Resources, a strategic communications agency, has won the IPRA Golden World Award in the Technology Category for its impactful and multi-pronged communication campaign for Meta in Nigeria and Ghana. The award ceremony is an annual global event organized by the International Public Relations Association, recognizing outstanding achievements in public relations worldwide.
Tosin Adefeko, the Managing Director of AT3 Resources, expressed her excitement and underscored the significance of strategic communication in combating misinformation. She stated, “In the ever-evolving world of public relations, staying innovative and impactful is of utmost importance. Winning the IPRA Golden World Award in the Technology Category is a source of pride for our agency. It reaffirms our belief in the power of PR as a force for good. We are thrilled to have brought this accolade back from Barcelona and look forward to launching more groundbreaking campaigns in the future.”
The #NoFalseNewsZone campaign by Meta was an educational media and consumer campaign aimed at opening dialogue surrounding false news, helping people learn how to identify it, and the actions they can take to help minimize its spread. This campaign was successfully launched in both Nigeria and Ghana, creating substantial positive impact in the fight against misinformation.