[ad id=”187″]In preparation for this year’s Young Lions Competition, BD Consult Limited, Nigeria, talented, young and highly creative PR professionals Priscilla Adeboye and Ebun Owoyele Amusan have emerged winners of the PR Category of the award which climaxed at the PRCAN Secretariat, Maryland, Lagos.
The young winners will be representing Nigeria at the Cannes Lions Festival holding in Cannes, France, in June, 2015.
The PR team joining the competition was given 24 hours to create a PR Plan for the South Africa’s National tourism Promotion that would recover South Africa’s negative perception by promoting the country’s tourism endowment as a reason to invest in South Africa.
The idea of BD Consult Limited becoming the winner of the PR category of the Young Lions was premised on the fact that the organisation through their PR Plan demonstrating how PR can be effectively used for recovering the perception of South Africa internally and among relevant stakeholders in respect to the adverse impact that xenophobia has on the billions of tax payers’ money spent to win investments to the country.
The highly creative entries, adjudged outstanding by the jury and regulators, attest to the fact that the Nigeria PR industry are breeding a new crop of highly creative professional minds giving hope of a future ensured for the PR and advertising industry.
In his remarks, PRCAN President and a member of the jury, Mr. John Ehiguese said that the various juries were encouraged as the quality of materials received which is a great sign that the industry is making progress.
He revealed that it was a close call as all the young professionals’ demonstrated good understanding and grasp of the brief and came up with exciting ideas.
Speaking on the award won, Mr. Tola Bademosi, Managing Director, BD Consult said his team through their plan have demonstrated high level of creativity, Manner of presentation, team spirit, confidence and in-depth insight to the brief.
He noted that this plan need to be applauded and adopted globally as it might be the best plan to revamp South Africa’s Tourism industry.
On their performance, Priscilla Adeboye said “We are very proud of our work, and we are especially thrilled to go to Cannes and compete against the best in the industry. “Not only will we be able to compete in the Young Lions competition, but we will also be able to gather more experience through the creative work that’s being done by other countries.”
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