Brand Intelligence News

Black Iguana Enters the Nigerian Market

By Abiodun Obisesan.
After a successful debut in Texas, USA, in 2006, Black Iguana, a premium Ready-To-Drink wine-based Margarita cocktail has made its entry into the Nigerian market space. With variants such as Lime Margaritas, Strawberry Flavour, Peach, Coconut Pina Flavour, the new Black Iguana continued to appeal to more consumers across demography.
Speaking at a media parley which took place in Protea Hotel, Ikeja, the President& Founder, DGI Beverages, manufacturers of Black Iguana Margarita, Mr. Earl Castor stated that the brand is a ready-to-drink refreshing beverage that does not require any mixer, blender or concoction. ‘‘Unlike other beverages in the market, our trademark, hand contoured pouches allow consumers to drink directly from it without creating any additional clean up. The uniquely designed Black Iguana Margarita pouch is visually stimulating and drives sales among both male and female consumers’’.
The Black Iguana pouches have re-closable spouts to increase and prolong consumer experience; consumption can be done straight out of the pouch or poured into glass; thus making it very flexible and user-friendly.
Castor further stated that the Black Iguana is in Nigeria to pep-up party experience and give consumers a uniquely exciting party feeling. ‘‘The journey to Nigeria began about 2 years ago and we have completed all regulatory processes and requirements to enable us market the brand freely in Nigeria. Black Iguana is already in marts, stores, supermarkets, Hotels. Also, adequate plans have been put in place to ensure regular supply of the product as well as infrastructure to support the marketing drive.
[ad id=”135″]Black Iguana cocktails are ready-to-drink and can be enjoyed straight from the pouch or served chilled over ice, slushy or frozen. The perfectly blended 10oz single-serve Black Iguana pouches contain 5.5% alcohol volume and are available in 4 variants.
The test marketing exercise is currently ongoing to enable us gather information on the preferences of the very unique Nigerian market, its consumers and their requirement. He also said that as the Black Iguana continues to penetrate the highly competitive market space, the company will be eager to set up its base in Nigeria. ‘‘With all these in place, we are sure of delivering a wonderful Margarita experience to Nigerians. He submitted.

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