BIC has marked the 50th anniversary of its iconic BIC 1 razor, celebrating innovation and consumer trust in Nigeria’s market.
In a statement, the company described the milestone as a rare achievement in global consumer goods, noting that the single-piece disposable razor, introduced in 1975, has sustained international leadership for half a century.
According to the company, the BIC 1 pioneered the concept of low-cost, disposable shaving at scale after its development at BIC Violex in Greece. The group added that it now produces over five billion blades annually across factories in Greece, France, Mexico, Brazil, and Kenya, supplying more than 160 countries, including Nigeria.
The firm stated that each blade undergoes more than 60 quality checks and is engineered to be up to 2,000 times thinner than a strand of hair, a feature it said “guarantees the smoothness and safety users have trusted for generations.”
Speaking on the anniversary, General Manager of BIC Nigeria, Anthony Amahwe, said the brand’s longevity stems from its ability to meet every day needs without compromising on quality.
He said, “The 50-year legacy of the BIC 1 goes beyond an anniversary. It is the story of how smart engineering and accessible design have shaped daily grooming for millions, including here in Nigeria.”
Amahwe added that BIC would continue to “push the boundaries of innovation and deliver products that genuinely improve the everyday routines of our consumers.”
The company said its innovation pipeline ensures that its shaving products remain relevant across generations. It highlighted the BIC Flex 2 as a modern option designed for comfort and precision. The razor features a dual open-blade system for easier rinsing, a pivoting head for adaptability, and a moisturising strip enriched with aloe vera and vitamin C.
For women, the firm stated that the BIC Miss Soleil provides a gentle but effective shave with its triple-blade technology, ergonomic handle, and hydrating strip infused with aloe vera and vitamin E. The company also emphasised its sustainability-driven production model.
