Maxxconnection, a leading experiential and consumer experience firm, has launched a platform, Maxxcare to provide access to basic healthcare for the less privileged in the society to mark her tenth anniversary in Lagos. The agency started her operations in the marketing communication industry in 2013 out of the fact that there was a need in the industry for an agency that can deepen consumer experience that keeps changing globally.
Recently, at a media conference, the agency made the announcement of her activities to celebrate a decade in business at its corporate head office in Ogudu, Lagos State. Speaking on the initiative, the Managing Director/Chief Executive Officer, Owolabi Mustapha stated that the organisation is not just a responsible agency but sensitive about its environment, and as such, finds it necessary to give back to the society and also support the government in some critical area of need.
According to him, “We have been doing some activities in the area where we are operating from in terms of corporate social responsibilities in the past. Now, we have seen the need for us to support the government in a particular critical area, which is healthcare. Therefore, we are launching Maxxcare as a platform that would be used to allow people without means to access basic healthcare such as blood pressure, oral care, eye sight checks, blood sugar and others.”
He stated further that, the agency’s focus areas are high density populations such as rural communities, parks and garages etc. where people cannot access basic healthcare. Maxxcare is set to support the government to provide these basic primary healthcare services. According to him, the exercise would be periodic and the identified areas would be visited with some medical practitioners and checks would be carried out on them.
Senior Manager, Client Engagement, Maxxconnection, Mary Phillips said, “Maxxconnection will take Maxxcare to artisans like mechanics, vulcanizers because if you ask them to come to you they might never show up. Therefore, Maxxcarewould be taking the healthcare solutions to their neighborhood. “We will have a nice set up and we will bring in medical practitioners and partner other brands to provide refreshment. We want to be sure that people that do not have access to basic healthcare can then have access through the platform.”
