British Airways has appointed SapientNitro as the airline’s global digital agency. The agency will handle the airline’s creative technology and social media activities.
The account was last handled by OgilvyOne. Following a hand-over, SapientNitro will begin working for British Airways from July 2015. SapientNitro will work with other British Airways agencies such as BBH for communications and creative work and Carat/iProspect for media planning and buying.
SapientNitro will support the in-house team with BA.com, mobile, creative technology and social media. The geographic focus will be on the key markets of the UK, US, China, India and mainland Europe.
Sara Dunham, British Airways’ head of marketing, retail and direct, said: “We are confident that SapientNitro will offer us great ideas, insight, the ability to apply strategy practically, a strong reputation in the industry and a good fit with the British Airways brand. We’re really looking forward to working with them.”
[ad id=”187″]Central to British Airways’ approach is the recognition that the ways in which consumers experience brands and their services are changing and coming together. SapientNitro will work to define and develop a digital experience that connects British Airways’ customers across multiple platforms and developing tools and technologies that engage and inspire travellers.