Leading cocoa beverage firm, Cadbury Nigeria Plc, has repackaged its household brand Bournvita at an event that witnessed the unveiling of a giant inflatable replica of the new Bournvita jar. The inflatable jar, which stands 30 meters in height, was unveiled at the premises of the company’s head office in Lagos.
Unveiling the new jar, the wife of the Lagos State Governor, Mrs. Bolanle Ambode, said, “I am happy to play a role in unveiling the world’s largest chocolate inflatable jar which is part of the re-launch of our favorite brand, Bournvita. The highly competitive world favors launching, re-launching and constant rebranding as a major strategy to keep afloat in business. So we are happy to re-embrace the legendary Bournvita”.
Speaking on the new jar, the Managing Director, Cadbury Nigeria Plc, Mr. Roy Naaman said the company is committed to delivering value driven by ground breaking innovation to satisfy its valued consumers.
“We have always kept pride in ourselves for being responsible and accountable to our beloved consumers. As the needs of our consumers evolve, they trust that we would also evolve and provide them with a better and improved experience. Keeping this responsibility in mind, we have improved the new Cadbury Bournvita infusing vitamins and minerals, with the aim of providing the best in nutrition and vitality to develop both the mind and body. We also added more cocoa and milk to make it more chocolaty and creamy, in line with our consumer’s preferences,” Naaman said.
Prof. Ngozi Nnam, President Nutrition Society of Nigeria further affirmed at the event that the Society is delighted at the development of Cadbury Bournvita and their support in fighting malnutrition among children in Nigeria.
Reiterating the nutritional value of Bournvita, Mr. Munir Taufiq, Senior Category Manager, Cocoa Beverages, West Africa, said the Brand still contains the essential vitamins and nutrients which has distinguished it over the years, but has been reformulated both in and out to deliver on the value to the consumers.
“In Nigeria, Bournvita is a family name that gives vitality for winning every day. The nutrients contained in the drink support millions of Nigerians every day, keeping them fit, healthy and nourished. With this new package, our consumers can be rest assured of more in terms of value for their spend,” said Munir Taufiq.
In her goodwill message, Mrs. Yetunde Oni, Director General, National Agency for Food and Drug Administration and Control (NAFDAC) acknowledged the contributions of Cadbury Nigeria and indeed other local manufacturers in the growth of the economy while supporting the efforts of the government in achieving food security.
“I wish to re-assure you of NAFDAC’s commitment to working with all local manufacturers of regulated products, offering needed regulatory support for continued growth of industries and making sure that all the regulated products imported, manufactured, exported, distributed and advertised, sold and used in Nigeria are safe, of good quality and wholesome,” she said.
Cadbury Unveils Bournvita in World’s Largest Inflatable Jar