La Casera ‘Spoken Word’ Creative Contest Begins
BrandiQ Report At a time when most Nigerian brands appear to suffer “writer’s block” with their marketing imagination, foremost carbonated soft drink brand, Lacasera, is...
Marketing
Airtel Introduces ‘Unlimited Data’ Plan To Consumers
BrandiQ Report Airtel is set to delight its teeming consumers in Nigeria with the recent introduction of “Unlimited Ultra” data Plans. The Unlimited data plan...
Amber Drinks Develops Creative Marketing
…unveils youth empowerment platform, targets distributors market Brand I Report Frontline beverage drinks manufacturer, Amber Drinks Limited, has unveiled a new empowerment program with the...
9mobile Mega Million Promo Produces Winners
BrandiQ Report Two lucky winners of N1 million each have emerged in the ongoing 9mobile instituted mega million consumer promotional. With the emergence of the...
Coca-Cola Partners W.A.S.T.E Africa on Green Recycling Initiative
BrandiQ Report Carbonated soft drinks giant, Coca-Cola has joined in strategic partnership with the Advancement of Waste Management in Africa, a non – governmental organization...
NIMN Approves New Code for Marketing Professionals
BrandiQ Report President of the National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen has disclosed that the Council of the institute has formally approved...
MIPAN President Predicts Positive Growth for IMC Sector
Femi Adelusi - MIPAN President...
Airtel, Avaya Collaborate on Digital Communications Production
BrandiQ Report Telecommunications industry player, Airtel Nigeria has joined in a strategic partnership with Avaya Holdings Corporation on a new business initiative which aims at...
How Emotional Resonance Affects Your Conversion Optimization
Written by Desmond Ekeh Conversion, as we know, happens outside the website. It takes place in the brain – it is an emotional and an...
FOR EXMAN – POINT FIVE MILLION FIXES THE PITCH
BrandiQ Report At a time when it appears the marketing communication industry players are taken for granted, one of them, the Experiential Marketing Association of...