BrandiQ Report
At a time when most Nigerian brands appear to suffer “writer’s block” with their marketing imagination, foremost carbonated soft drink brand, Lacasera, is set to change the game as it unfolded a bold new creative contest campaign tagged ‘Spoken Word’. The Spoken Word campaign comes on the wing of a promise to inspire and reward creativity amongst Nigerians.
The competition which runs with the tag: ‘This Is Not A Full Stop’, is open to poets, rappers, and other creative Nigerians. Giving highlights on the creative contest, the Marketing Director, Jotna Nigeria Limited, Lacasera brand owners, Mr. Emmanuel Agu, explained the contest was designed to inspire and reward creative talents by the iconic brand.
Participants in this contest are to send a 60-second performance video, lyric video, or animation. The video is to start with “This is not a Full Stop” and end with “We Move”. The video is also to be sent using the hashtag #Thisisnotafullstop. The entries can either be in the English language, Pidgin, or any local language.
Winners of the contest will be selected based on their creativity, style, punch lines, and overall flair. 10 winners are to be selected and 3announced on the brand’s page.
Incorporated in Nigeria, in 2000, The La Casera Company (TLCC) is a member of the JOTNA Group of Companies. TLCC is a leading beverage company and the pioneer of PET bottled Carbonated Soft Drinks (CSD) in Nigeria. The company manufactures, markets, and presently distributes nine products, including La Casera Apple drink across the nation and other parts of West Africa.
Its flagship product, La Casera Apple was launched in Nov. 2001. The phrase “La Casera” is derived from Spanish, and it means ‘A drink from the home’.
La Casera Apple is the first-ever soft drink to be offered in a PET bottle in Nigeria. It is also the only carbonated soft drink with 5 percent real apple juice.
