What Do Recent Acquisitions Reveal About The Nigerian Market?
By Lukmon Oloyede. In the world of business, mergers and acquisitions (M&A) are powerful growth tools used by companies and corporate brands to achieve long-term...
Marketing
Understanding Marketing Research Process
Marketing research is the systematic process of recording, and interpreting information relating to the marketing of goods and services. The essence of marketing research is to present accurate information that can...
Organising A Successful Event
In today’s competitive world of businesses, a number of brands are competing to gain market shares using events marketing and management as tools. An event...
Top 8 travel Mistakes To Avoid
The excitement that comes with travelling could be cut short because of mistakes that travellers make before or during their travels. These mistakes could cost...
Harnessing Ramadan’s Huge Marketing Widow
By Lukmon Oloyede. Nigerian Muslims make up about 50% of her over 170 million population. This makes the 30-day Ramadan period a huge window for...
Understanding Event Marketing
[ad id=”187″]In today’s competitive world of businesses, a number of brands are vying for market shares. As a result of this, companies’ engagements in promotional...