Why PR pros are the best storytellers
Once upon a time in the world of marketing, there were three types of agency: PR agencies, direct marketing agencies and advertising agencies. Life was...
Training/Marcom Academy
3 strategies for dealing with difficult clients
Source: RADGAN’S PR DAILY One of the best and worst parts about my job is working with clients. There is nothing more rewarding or challenging...
Understanding Event Marketing
[ad id=”187″]In today’s competitive world of businesses, a number of brands are vying for market shares. As a result of this, companies’ engagements in promotional...
Redeemer’s University BrandiQ Campus Club Executives Visit Synthesis Communications
The Executive members of the Redeemer’s University, Ede (RUN)BrandiQ Campus Club on Thursday, May 14, visited the corporate office of Synthesis Communications – the publishing...
Understanding Public Opinion: A PR Perspective
[ad id=”187″]People have different views and opinions on issues or happenings. The sum total of views and opinions expressed by people on issues constitute public...
Functions Of A Brand Manager
[ad id=”187″]A brand manager is one entrusted with the marketing responsibilities of a brand by ensuring that it continuously connects with the target audience, remains...
Effective News Beat Coverage
[ad id=”187″]News is recent information about events and development. News is also current information printed in newspapers, broadcast on media channels, like TV and radio,...