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Eskimi introduces Naira rates for DSP platform

Lukmon Oloyede.

Eskimi has introduced Naira rates for Eskimi programmatic DSP platform due to dollar scarcity and fluctuating Naira rate.

“We see that clients struggle to obtain dollar currency due to forex limitations and new CBN policies. We have introduced Naira rates for our social product some time ago. Now we prepared and fully localised our programmatic DSP platform, so our clients can now buy mobile media in more than 17,000 sites and apps in Nigeria and reach more than 37 million users”, Vytas Paukstys, Eskimi CEO commented on the change.

Eskimi DSP is the first African mobile programmatic platform was launched in 2015 and currently reaches more than 300M mobile consumers worldwide. Eskimi DSP reaches 160M people in Sub-Saharan Africa and more than 37M active users per month in Nigeria.

A mobile DSP platform can buy ads within more than 17’000 sites and apps with Nigerian traffic including all premium local sites, international sites and apps.

This year Eskimi launched a local data management platform (DMP), where clients can target users by location, age, gender in sites where normally it would not be possible. Additionally, clients can create custom audiences, merge first and third party data and target advanced segments available in the platform like travelers, alcohol consumers, mothers, drivers, bank account owners and other segments by request.

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