Global Handwashing Day: Dettol Intensifies Campaign

By Lukmon Oloyede.
To ensure that handwashing becomes an instilled behaviour among Nigerian youth, Dettol is intensifying its”Give Life A Hand” campaign to commemorate the Global Handwashing Day 2015.
According to the Managing Director, Reckitt Benckiser (RB), Rahul Murgai, while nearly 0.7 million children die due to diarrhea, hand-washing with soap can help prevent diarrhea-related diseases and other diseases spread by touch as well as respiratory infections including pneumonia and flu.
He said that our vision in RB is a world where people are healthier and live better and our purpose is to make a difference by giving people innovative solutions for healthier lives and happier homes. Our brand Dettol has been in Nigeria for more than 50 years, always has been at the forefront of providing health and hygiene solutions to Nigerians
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He said in Nigeria alone 96,000 deaths occur. “We can help prevent this by making hand washing with soap a habit for children,” he noted
The Marketing Director, Dettol West Africa, Oguzhan Silivrili, requested all to show their support to this Global Hand Washing Day by uploading a picture of clean hands with the hashtag #HealthyHands.
He said further Dettol’s idea is to work towards a larger purpose of saving lives with innovative and engaging initiatives.

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