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Handshake Across The Atlantic

A Nigerian Agency, Media Fuse has been unveiled as Media Fuse Dentsu Aegis Network, following the consummation of a relationship with a London based global network. Described as a full-service media independent agency Network, Media Fuse Dentsu Aegis Network Limited, officially announced the launch of its services in the

country recently. Emeka Okeke, the founder and Chief Executive Officer, Media Fuse Dentsu Aegis Network and the chief executive officer, Dentsu Aegis Network Sub-Saharan Africa, Dawn Rowlands, explained that the arrangement

with the Media Fuse Nigeria would cover key specialist agencies in the Dentsu Aegis Network. The specialist agencies

made up of global network brands include Carat, Dentsu, Dentsu media, iProspect, Isobar, Mcgarrybowen, Posterscope and Vizeum.

[ad id=”147″]These will be supported by its specialist/ multimarket brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), PSLive and 360i. This also infers that Media Fuse would warehouse these global brands in the Nigerian market and offer services to local and global clients under the different brands.

Stakeholders present at the unveiling include, Andres Andrade, Chief Executive Officer, Dentsu Aegis Network, Iberia and Sub-Saharan Africa; Dawn Rowlands Chief Executive Officer, Dentsu Aegis Network Africa; Emeka Okeke, Group Chief Executive Officer Media Fuse Dentsu Aegis Network Nigeria, Bevis Hoets COO Dentsu Aegis Network Sub-Saharan Africa, and other top executives and senior divisional leaders in the group in Nigeria.

At the event, Okeke explained that the infusion of capital by Dentsu Aegis Network, will enable the provision of specialist services from Carat and Vizeum (both full service communications strategy and planning agencies) Posterscope (specialist out-of home media services) Isobar (digital strategy creative and production) and Iprospect (digital performance) as well as skills transfer driven by access to tools, training and systems such as the Consumer Connection Studies, Dentsu Aegis Network Academy, Route 500 among others.

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Commenting on the partnership, Andres Andrade Chief Executive Officer, Dentsu Aegis Network, Iberia and Sub-Saharan Africa, said, ‘We strongly believe in Africa and want to be part of it and we believe this is the right time to come in through Nigeria. Looking at the growth rate and market size, it is very massive and ours is to contribute to the development of the economy as part of the Foreign Direct Investment”.

Dentsu Aegis Network headquartered in London and operates in 110 countries with over 23,000 dedicated specialists.

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