Brand Intelligence Industry News

Ibadan Residents Applaud SuperTV Over App Download Consumer
Activation

The residents of Ibadan, have applauded SuperTV, Nigeria’s foremost video
streaming company, for its consumer activation scheduled to take place in all parts of the
country. The residents commended SuperTV for ensuring that Ibadan is one of the cities in
Nigeria chosen to participate in the all-entertaining consumer activation.


Currently, SuperTV is engaged in a strategic reach-out to their consumers and prospective
customers in major cities in Nigeria, including: Abeokuta, Lagos, Ibadan, Benin, Onitsha,
Enugu, Aba, Port Harcourt and Uyo. Others cities are Abuja, Kaduna and Kano. The campaign
which started in Abeokuta last week trails to Ibadan, as the train gets set for a major town
storming of the commercial city of Lagos.


In Abeokuta, the train visited major places such as Lafenwa market, Oke-Ilewo, Panseke, Omida,
and Sapon. Other places include: Kemta housing estate, Lantoro hospital road, and Ijaiye to
share the SuperTV experience. Whereas in Ibadan, the largest city in Africa, the SuperTV team
visited Shoprite-Dugbe, passed through Mobil, Challenge, Orita Challenge, and New Garage.
Residents of Ibadan were full of praises for SuperTV. “I am greatly impressed by the SuperTV
show in Ibadan. I am happy that they included Ibadan in this tour where they are educating
people about their products and services,” said Segun Oluwafemi, a Lotto Manager, in Mobil
area of Ibadan. “If they did not come, how would we know that there is a company that offers
Zero Data services to watch a movie. In fact, they offered me free airtime to watch a movie on
their platform. It is very exciting. Right now, I have downloaded the App and subscribed to one
of their bouquets, because they have many, and now I am already watching a Yoruba movie on
my phone.”


The colourful attires and dance steps from the SuperTV team was what attracted Ozoemena
Okon, a Phone Accessory Dealer in Mobil Link Road, Ibadan, to download the App and
subscribe to a bouquet. “I was impressed by their colourful dressing and acrobatic dancing. I
stood for a while watching them, before I went to meet them to know what they are doing –
maybe I will benefit from it. After explaining to me, they gave me free airtime to watch a movie
on the SuperTV App. I found it very interesting and hence I downloaded the App and
subscribed. To know that, with as little as 200-naira airtime I could watch a movie of my choice,
was quite attractive to me. I have already started enjoying movies on my phone,” Okon
concluded.


Different strokes for different folks! Ozoemena went to meet SuperTV team at the spot where
they were dancing, but in the case of Chikwendu Uchenna, a Caterer at a restaurant situated at
the Challenge Park, Ibadan, the team went to her. “They approached me at the restaurant where I
was doing my work. They explained SuperTV services to me. It was quite interesting, especially
the part that talks about watching movie with airtime; and also, the part that talks about 200-
naira. So, if I have 200-nira airtime, and I feel like relaxing to watch a movie, I can do that. I did

not waste time to download the App and subscribe to a bouquet. I discovered that they have
many options, but I chose the one that would allow me to watch Africa magic. Honestly, I think
that SuperTV should create more awareness about their products and services to win more
Nigerians. This is really good.”


Earlier in Abeokuta, most of the participants who benefited from the reward applauded SuperTV
for bringing the campaign to Abeokuta. Adam’s Temitope, a student of the School of Nursing,
Abeokuta, said that she appreciated the fact that one does not need data to enjoy SuperTV
offerings. She exclaimed, “It’s good ooh! When I heard about downloading the App and
subscribing to watch movies, my heart sank. I was thinking within myself that where will I get
data to watch movies on the SuperTV platform. But to know that I can access the SuperTV
program with airtime was something new to me. I really like this idea of watching movies with
airtime. That is good.”


‘Mummy Boys’, as she was known in the Fabrics Sellers’ section of Kuto market said that with
the idea of streaming SuperTV movies with airtime, and not necessarily with data, means she
would now have more relaxed moments to watch her choice movies. “I am always busy during
the day in the market, but now I am happy that after the day’s stress I can watch TV on my bed
before sleeping.”

The SuperTV nationwide campaign is aimed at appreciating Nigerians for their support since the inception of the company. It is also designed to reward consumers for their patronage of the
incredible SuperTV packages; and to give prospective customers an opportunity to subscribe to
the exciting and entertaining SuperTV programmes. The market activation will encourage new
consumers to download the SuperTV App and subscribe to the zero data platform.

SuperTV offers Nigerians a hard-to-beat value-add propositions – Affordability & Convenience.
Given the prevailing economic challenges in the country, SuperTV offers affordable subscription
packages that allows subscribers several options to choose from depending on their purchasing
power, and they can choose daily, weekly or monthly subscriptions; this makes SuperTV an
inclusive brand that is offering great entertainment to everyone. This access to affordable
entertainment through SuperTV’s unique streaming technology allows subscribers to watch Live
TV and various movies and series on the go without using their data, ensuring a Zero data
streaming.


Ijeoma Onah, the Acting CEO, SuperTV, said that the high cost of data remains a huge
impediment to the growth of streaming business and SuperTV’s unique offering of zero data
for streaming has adequately addressed the high data concerns that Nigerians have faced over
time. “From Day One, SuperTV emerged with a powerful hard-to-beat market entry strategy,
based on a “ZERO DATA” proposition; and partners with Nigeria’s largest telecom Network,
MTN – to ensure access to her products and services everywhere you go, with the MTN wide
network coverage. With SuperTV, subscribers enjoy great entertainment on a zero data platform,
once subscription has been made with available airtime. Various bouquets are available on
SuperTV – VOD bouquets – Premium Plan, Basic Plan, Live TV, and Kiddies bouquets.

To subscribe to the SuperTV bouquets using a short code is easy:
To subscribe to the Try-Out Bouquet which enables you to try out everything on the platform for a one-day validity, text STD to 33150. This will only cost N200-naira airtime. If you are lucky to
be at the experiential activation, you will get to enjoy a free airtime to enable you subscribe.


Other bouquets available are the Premium plan, Basic plan and Live TV with validity that covers
Daily, Weekly, and Monthly subscriptions. There are many more bouquets to match every
segment of the society including Kiddies Zone with fantastic Daily, Weekly, and Monthly
offerings. Reports indicate that kids are loving it big with SuperTV entertainment. They applaud
the varieties offered in their bouquet. To learn more about the various bouquets and subscriptions
visit www.supertv.ng

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