The Association of Advertising Agencies of Nigeria has announced that the 2025 LAIF Creative Conference will take place on November 29, 2025, at the Lagos Marriott Hotel, Ikeja.
It said in a statement on Thursday that this year’s edition marks a major milestone – the 20th anniversary of the Lagos Advertising and Ideas Festival – celebrated under the bold theme, “20 Years of Crazy.”
The conference is expected to bring together leading voices from Nigeria, Africa, and the global creative industry for a full day of inspiring conversations on creativity, technology, culture, and the future of brand-building.
According to AAAN, the LAIF Creative Conference will feature keynote presentations from visionary leaders, expert panel sessions on the future of creativity and strategic brand communication, and tech-focused side-stage conversations exploring AI, digital evolution, and emerging creative tools. There will also be discussions connecting advertising with entertainment, storytelling, film, and global culture.
Key themes for this year include the future of African creativity, authenticity and cultural storytelling, creativity at the intersection of advertising and film, the impact of AI and technology on creative work, the new African consumer, and unlocking global opportunities for African brands.
The two-day festival will culminate in the LAIF Awards Ceremony on Sunday, November 30, 2025, where outstanding creative work across Nigeria’s advertising and marketing communications industry will be honoured.
Now in its 20th year, the LAIF Awards remain Nigeria’s most respected benchmark for creative excellence, recognising agencies, directors, writers, designers, strategists, and brand teams whose work continues to push the industry forward.
This special anniversary edition will also feature the LAIF Icon Award, celeberating an industry pioneer and honouring their contributions to the growth and evolution of Nigerian advertising.
Speaking ahead of the conference, Chairman of the LAIF Management Board, Mr Jay Chukwuemeka, underscored the importance of this year’s edition. “LAIF has evolved into one of the most influential creative festivals in West Africa. As we celebrate 20 years, we are not only honouring our past but embracing a future defined by innovation, collaboration, and global relevance,” he said.
