The International Advertising Association (IAA) has taken a significant step forward in its commitment to shaping the future of the advertising industry by introducing its newly elected global board members. Their collective wealth of experience and knowledge is expected to play a pivotal role in fostering greater collaboration and driving transformation on a global scale.
These distinguished individuals, representing diverse sectors within the marketing communications industry, have been chosen to bring fresh insights and innovative solutions to the challenges and opportunities facing the global advertising landscape.
The newly elected members of the IAA board of trustees are as follows:
Bob Liodice, President and CEO of the Association of National Advertisers; Paul Coxhill: the CEO of WARC, Paul Coxhill; Stephane Coruble, CEO of RTL AdAlliance; Patrick Smith, CMO of Cvent; Ludovic de Valon, Director and Global Head of SMB & Regional Marketing at Amazon Ads; Caroline Viel – de Tauriac, Trade Marketing & Strategic Partnership Director at Euronews; Sylvain Roger, VP of Sales at Euronews.
These new board members will work in tandem with the existing team at the IAA to address the ever-evolving challenges and opportunities in the marketing communications industry. Their diverse backgrounds and extensive knowledge are expected to provide a fresh perspective on industry-related matters.
The IAA is known for its dedication to being at the forefront of global advertising. The newly constituted board of trustees will undoubtedly play a pivotal role in achieving this goal, driving collaborative efforts, and steering transformative changes in the industry.
Stay tuned for updates on how this diverse board will work together to create a brighter future for the marketing communications industry.