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Jerry Sawyerr Becomes Chief Marketing Officer At The Alternative Bank

Quintessential media expert and strategic communications practitioner, Jerry Sawyerr has been appointed Chief Marketing Officer at The Alternative Bank.

Jerry Sawyerr brings on board over 20 years of cognate experience spanning Technology, FMCG, Advocacy, Government Relations, Social Impact, Media Relations, and Marketing. Until his appointment, Sawyerr was General Manager, at Redwood Consulting. Before then, he managed Weber Shandwick’s growth in Nigeria as Country Director. While serving as Country Manager, he established a strong network across West and East Africa, growing the business extensively.

Sawyerr also worked directly with Nigeria’s former Minister for Agriculture, Akinwunmi Adesina, to provide communications and media relations support for the ministry’s Agricultural Transformation Agenda (ATA) by positioning both Nigeria’s agricultural sector and the Minister’s leadership to a global audience. He was involved in the African Union drive, through its CAAPD initiative, to help African countries reach a higher path of economic growth through agriculture-led development. He led several high-level campaigns for UNICEF, the United Nations Foundation, and the Bill & Melinda Gates Foundation.

 He provided strategic directions in Nigeria for Save the Children, Alliance for a Green Revolution in Africa, Rockefeller Foundation, and African Innovation Foundation. Jerry is a media expert, having trained top executives from Mastercard, Ericsson, Eaton, LBS, Microsoft, First Bank, CBN, and others.

Sawyerr also worked as a Senior Consultant at CMC CONNECT (Perception Managers).

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