MTN Nigeria has announced the fourth edition of mPulse Spelling Bee Competition with the grand finale scheduled to be held in Lagos. This year’s edition began on August 21, 2023, and incorporates a blend of digital and on-site models, with the initial two rounds taking place on the MTN mPulse website.
The spelling bee was targeted at primary and secondary school students between 9 and 15 years old to inspire a love for language and learning while promoting healthy competition among students.
Since its inception in 2020, the competition has empowered over 40,000 Nigerian students with digital skills, educational materials, and adequate resources to maximize their potential.
The Chief Marketing Officer (CMO) of MTN Nigeria, Adia Sowho, while expressing the brand’s unwavering commitment to education and youth empowerment said, “Words are the bridge to knowledge, we aim to build the future of our young learners, one letter at a time. The MTN mPulse Spelling Bee Competition is not just about spelling; it’s about nurturing a profound appreciation for language and instilling a passion for lifelong learning. We hope to ignite the flames of curiosity and excellence in these bright young minds, and we look forward to our next CEO for a Day.”
Snow George won the inaugural edition, securing a two-million-naira scholarship, a laptop, a smartphone, and mPulse goody bag brimming with gifts for her teacher and school. In 2022, the coveted title was claimed by Akinyele Ademoyegun walked away with rewards for himself, his English teacher, and his school.
Last year, Kate Ene David from Nasarawa joined the League of Champions, subsequently making history as the first-ever female CEO MTN Nigeria for a day. Kate, along with the other top finalists received several prizes.
However, this year’s edition will reward the top 20 finalists with over N18 million worth of prizes, Laptops, smartphones, and goody bags. The winner’s school will also be presented with cutting-edge ICT devices to facilitate learning. In addition to these, the winner will go ahead to become the next MTN Nigeria’s CEO for a day, and the face of MTN mPulse for one year.