The Nigerian Bottling Company Ltd., a consumer-packaged goods company and member of the Coca-Cola Hellenic Beverage Company, has announced the expansion of its portfolio of offerings with the official introduction of Plazma Biscuit, one of Europe’s most iconic biscuit brands, into the Nigerian market.
In a statement, the firm said that the launch marked a strategic milestone for NBC as it expands into Nigeria’s rapidly growing snack food sector, reinforcing the company’s long-term commitment and confidence in the country’s economic potential.
The launch is a result of a collaborative effort between a leading confectionery company in Europe, Bambi, Coca-Cola HBC Group, Nigerian Bottling Company and a respected local biscuit manufacturer and outsourcing partner.
The event marking Plazma’s official entry into Nigeria was highlighted by a symbolic moment when the Managing Director of Nigerian Bottling Company, Goran Sladić, sold the first carton of Plazma biscuits in the market, underscoring the brand’s arrival and the company’s excitement about this new chapter.
At the event, Sladić said, “Plazma is much more than a biscuit; it represents trust, quality, and connection that transcend borders and inspire generations. Bringing this beloved brand to Nigeria is another step in our journey of growth, innovation, and partnership with the communities we serve. With over seven decades of presence in Nigeria, our commitment goes beyond business expansion; it’s about investing in the people, potential, and promise of this great nation.” NBC has been operating in Nigeria for well over 70 years in the country’s beverage industry.
