Following the estimation made by Antenna Group, a music and entertainment agency, global streaming media company, Netflix has recorded another feat with an addition of 6.7 million global subscribers in the third quarter.
Netflix will release its third-quarter financial earnings report this week.
Mediapost in its report revealed that the projection showed that the third-quarter subscriber gain would be an increase from the previous second-quarter period (with subscribers at 5.9 million) that the company reported. As of the second quarter, Netflix said it had 238.4 global subscribers.
Antenna did not break out the numbers for U.S./Canada subscriber growth. As of the second quarter, Netflix said U.S./Canada subscribers stood at 75.6 million, an increase of 1.2 million from the first quarter. According to Antenna, Netflix’s 15% growth resulted in 2.1 million gross global additions largely due to the company’s crackdown on password sharing.
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Also, in September, Antenna said 30% of Netflix new gross additions were for it “Standard with Ads” ($6.99/month) option. Antenna now says 5.8% of its U.S. subscribers are “Standard with Ads.” It revealed that Netflix’s biggest subscriber gains went to its “Standard” no-ads plan ($15.49/month) — 42% higher — while 28% growth went to its “Premium” plan ($19.99/month).
Antenna did not break out the numbers for U.S./Canada subscriber growth. As of the second quarter, Netflix said U.S./Canada subscribers stood at 75.6 million — an increase of 1.2 million from the first quarter.
In September, Antenna said 30% of Netflix new gross additions were for its “Standard with Ads” ($6.99/month) option. Antenna now says 5.8% of its U.S. subscribers are “Standard with Ads.”
Information made available by the platform showed that Netflix’s biggest subscriber gains went to its “Standard” no-ads plan ($15.49/month) – 42% higher — while 28% growth went to its “Premium” plan ($19.99/month).
Meanwhile, the records for the month of September, Paramount+ posted the best gains of any premium streamer in terms of new subscribers — up 19%, while Netflix added 15%; Peacock, 14%; Hulu, 11%; Disney; 11%; Max; 9%; and Apple TV+, 8%.
