The new Executive Committee of the Experiential Marketing Association of Nigeria (EXMAN), under the leadership of its President, Mrs. Tolulope Medebem, has paid a courtesy visit to the leadership of the Advertising Association of Nigeria (ADVAN) in Lagos.
This gesture comes in the wake of a similar visit that the EXCO extended to the Advertising Regulatory Council of Nigeria (ARCON) at its Iganmu office several weeks ago and the planned visit to the AAAN, MIPAN and OAAN Executive Committees. Mrs. Medebem stated that the primary objective of the visit to the sectoral bodies is to initiate productive dialogues concerning the current status of EXMAN and to discuss its vision for the future. The discussions centered on establishing a collaborative path that unites the efforts of all the sectoral bodies, advancing the interests of experiential marketers, and promoting excellence and innovation within the field.
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Mrs. Medebem, the first woman to be elected as President of EXMAN, emphasized the importance of continued dialogue within the advertising industry. She stressed, “This is our marketing ecosystem, and together, as sectoral groups, we need to make it work. While disagreements are inevitable, they serve as a platform for eventual agreement. This industry plays a pivotal role in the productivity of our national economy, and unity is essential.”
The Experiential Marketing Association of Nigeria (EXMAN) serves as the sectoral trade body, representing experiential marketing communications agencies across Nigeria. EXMAN is committed to supporting, promoting, and defending the interests of its member agencies while fostering a collaborative ecosystem for growth and advancing excellence and innovation within the field.