P&G’s flagship laundry brand, Ariel – a world-class brand with an innovative pedigree – has announced the launch of Ariel Automatic powder to help Nigerians experience brilliant stain removal in 1 Wash with their automatic washing machines.
Ariel has decades of experience in the research and development of washing machine detergents and the new product is recommended by LG, the number one washing machine manufacturer in Nigeria. Ariel Automatic has been specifically formulated for automatic washing machines, with 2X more stain-fighting ingredients than traditional hand wash detergent.
[ad id=”187″]Exclusive Designs by Tiffany Amber inspired by Ariel Automatic and Vibrant Fabrics by Vlisco. Partnering with leading fashion designer, Folake Folarin-Coker, the launch of NEW Ariel Automatic unveiled an exclusive, cutting-edge washable line under her Tiffany Amber label, inspired by Arieland the Perfect Match concept.
“I am proud to be associated with a global, leading brand thatis also conscious of trends in African fashion. My designs have always reflected an eclectic mix of European and African influences, and with this line, these are combined in an expression of ‘the perfect match.’ Thanks to Ariel, I can also be confident that these garments will stay beautiful for longer, even as they are washed and cared for at home,” said Folarin-Coker
Ariel has also partnered with the Vlisco Group’s Woodin brand to understand trends in African fabrics and thereby deliver cleaning that also protects and enhances the continent’s unique style. The President of the Fashion Designers Association of Nigeria (FADAN) Mrs Funmi Ladipo, at the unveiling applauded the new product initiative, noting that the right fabric clean and care is almost as important as the clothes design itself.
Speaking at the event, P&G Nigeria Commercial and Brand Director, Ehinomen Enekabor, said that: “Ariel believes that innovation starts with the consumer. We gain insights into people’s everyday lives, so that we can combine ‘what’s needed’ with ‘what’s possible’, through the latest technology and innovation. With more and more Nigerians investing in automatic washing machines, it is important that Ariel is able to offer them a world-class product, specifically designed for this purpose.”
Ariel Research and Development Manager, Patience N’Kamba Makenga wowed the audience with live demonstrations of NEW Ariel Automatic’s performance, not only its superior cleaning and stain-removal, but also how it helps to protect and enhance fabrics.
“Ariel’s 3-Step Fibre Science works deep down at a fibre level to clean, protect and enhance the sensorial qualities of clothes (the look, feel and scent). Ariel Automatic allows you to achieve the highest standard of clean in 1 Wash, while protecting your clothes and providing freshness throughout the day,” she said.
Explaining the importance of using the correct detergent she added that: “Regular hand wash detergent is less effective in machines because it produces too much foam, which may delay the washing cycle, reduce cleaning effectiveness and prevent proper rinsing. NEW Ariel Automatic is the perfect match for your washing machine to deliver brilliant cleaning results.”
P&G is one of the world’s largest corporations, serving nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ariel, Duracell, Gillette, Head & Shoulders, Oral-B, Pampers, Vicks, and many other leading brands.
