The Public Relations and Communications Association (PRCA) has appointed James Hewes as its chief executive. Before now, he was the former president and CEO of global media and publishing industry trade body FIPP, which he joined in its leadership role in 2017.
The PR global body said he will kick off with his role with effect in January 2024, and will be responsible in overseeing business operations, building a cohesive team as well as fostering long-term partnerships.
The newly appointed Hewes is a results-driven professional who has built strong relationships with some of the industry’s leading brands, having garnered more than two decades experience in the media industry.
Before joining FIPP in September 2017, he has worked with several notable brands, leading in various key leadership positions. He held senior positions at The Art Newspaper, Soho Consulting, Gulf News, Barclays Bank, Novartis, and BBC Worldwide, where he was publishing director, responsible for developing international brands such as Top Gear, Lonely Planet and Good Food. He has a track record in delivering value for trade association members and developing their sector.
Commenting on the new chapter of growth and success, Hewes said he is excited with his coming on board with a professional body with such global relevance.
“PRCA has a reputation for being responsive, innovative, and for serving its members. In today’s market, it is needed more than ever to provide insight, support, training and networking opportunities. I can’t wait to start work with the team and begin the process of adding even more value to the services we offer the PRCA community.
“I’d like to thank Renna and the PRCA team for the fantastic work they do on behalf of our members and I’m really looking forward to working with them,” he said.
Ray Eglington, PRCA Chair, disclosed that the appointment came after a rigorous, four-stage process that included best practice in equality, diversity and inclusion, with measures to minimise unconscious bias and increase accessibility.
“There were many excellent candidates to lead PRCA through its next chapter, but James was the unanimous choice of our final selection panel. We were impressed by his strategic thinking and operational experience in trade association and media industry roles.”
“James’ mandate is to strengthen our value proposition for members, in the UK and in our key markets around the world. We are confident he will deliver,” Ray said.